Marketing and Sales

Social media for business

Social media can be a powerful tool, the key is to tailor it to your business, service or product and audience. Learn how to get the most out of social media for your business.

Online Tutorial

13 min read

4 chapters

Social Media

Overview

This online tutorial will help you work out what is the right way to use social media as a platform for your business.

Utilising social media for your business could be key to improving or growing your business.

This tutorial will show you how to:

  • Identify the types of platforms and content that will best engage your target audience; and
  • Plan and create content.

DigitalBoost is funded by Digital Scotland and delivered by Business Gateway.

Next

1. Which platforms are right for your business?
Panel background image

Is your business affected by rising costs? Get support now.

Find advice and guidance on how to manage the impact of rising costs on your business.

Rising Costs Support Contact your Local Office

You might also be interested in

Digital tools & techniques to identify customer trends

Keeping an eye on customer trends in your sector can inspire innovation and help you to identify growth markets and emerging products or even spot untapped demand. Here we outline some useful digital tools and techniques to track trends.

Finding new customers with digital marketing - a route map

A key concern for many small businesses is how to find new customers. Find out which digital channels are the best fit to help your business.

Marketing

To raise awareness of your business and what it can offer your target customers, you need to communicate that to them in the right way, using channels that create the biggest impact.