It’s transformed the world of work, shaking up how we run businesses and organisations in ways that mean the role of accountants is wider and more important than ever before. And it’s highlighted how this profession offers a secure and flexible career whatever your age. 

For the upcoming Generation Z in particular developing strategic accountancy skills offers a great launchpad into this world, with benefits our research shows that they crave. Like the opportunity to learn valuable skills and progress rapidly, to be paid well and enjoy greater security of employment. To enjoy a good work-life balance, with varied and meaningful work for organisations with purpose and values. And the opportunity to make a contribution towards a better, fairer, more sustainable future for all.