Marketing Team ApprenticeReports to: C4 Marketing Executive
Department: Central Marketing: Marketing and Viewer Experience
Location: London
THE C4 APPRENTICESHIP PROGRAMMEOur Apprenticeship programme is designed to provide work experience and a related qualification to people leaving formal education and who have decided to pursue an Apprenticeship rather than attend University.
Our Apprenticeships are full-time, with four days per week spent working in a C4 department and one day per week completing the formal learning parts of the apprenticeship. Our Apprentices have external tutors who deliver workshops and seminars to them and offer support throughout the apprenticeship. It is essential for Apprentices to be able to balance their work and learning time and commit to delivering what is required for the formal learning elements in order to successfully achieve the qualifications on completion.
The formal training provided will consist of workshops, tutorials, webinars, coaching and in some cases residential boot camps. The training is dependent on the qualification your apprenticeship offers and will be explained in detail by the training provider before you officially begin the course. You can read more about the qualification being offered for this apprenticeship below.
Am I eligible to apply?
- You must be 18 years old or over at the time the scheme starts to apply. There is no upper age limit.
DEPARTMENT DESCRIPTIONThe Marketing department consists of five teams – 1. Central Marketing 2. Brand 3. Media & Continuity 4. Pictures 5. Marketing Operations. Together they are responsible for leading a coherent brand and content marketing strategy for the organisation’s network of channels and services; prioritising, planning and implementing all on- and off-air marketing campaigns.
Marketing collaborates closely with the wider Marketing and Viewer Experience teams, Channel Management, 4Studio and 4Creative.
Recent marketing campaigns include It’s A Sin, the Paralympics, MAFS UK (content) and Altogether Different (brand).
This apprenticeship would suit someone who:
- Is passionate about TV Broadcasting
- Wants to pursue a career in marketing
- Has a keen interest in Channel 4’s marketing and creative output
KEY RESPONSIBILITIES:Reporting into a Marketing Executive, the Marketing Apprentice is key member of the Marketing team, supporting the team to produce campaigns that successfully drive viewers to engage with Channel 4 and assisting with the department’s day to day tasks.
- Assist in the management and delivery of on-air trails, online pre-rolls, paid social ads and other marketing assets to promote linear and on-demand programming.
- Provide support to the marketing teams including: supplying marketing materials to internal or external contacts on request; getting copies of programmes, setting up meetings and promo briefings, creating asset makelists, helping to produce presentations; general adhoc admin duties.
- Build and maintain good relationships with internal departments and external partners to ensure they are aware of and supporting marketing activity. This includes 4Creative, Schedules, Media Planning and syndicated platforms (e.g. Sky, Virgin, Netflix).
ESSENTIAL EXPERIENCE AND SKILLS
- Good knowledge of Channel 4’s channel portfolio, services and remit.
- Enthusiastic and willing to learn new skills
- A desire to take responsibility and work on own initiative
- Great organisation skills and ability to prioritise tasks
- Excellent attention to detail
- An understanding of what makes for effective creative campaigns
- Strong interpersonal and communication skills
QUALIFICATION OFFERED WITH THIS APPRENTICESHIPMarketing Assistant Level 3
LENGTH OF APPRENTICESHIP18 Months
ALTERNATIVE APPLICATION FORMATSIf you are unable to complete the Apprentice application, we are happy to consider alternative formats of the application form.
For example, you could arrange a phone call with 4Skills for you to speak your answers and a member of the team can scribe, or if you’d like to create a five minute YouTube video/ voice recording, these are also options available. If you have a different alternative, we really welcome your suggestions to ensure you have a fair chance of applying.
Take a look at our access page for more information, which you’ll find by clicking here.
If you have any questions about this apprenticeship vacancy please email the 4Skills team direct at 4Skills@channel4.co.uk
RELOCATIONIf you need to relocate in order to take up this opportunity, we can offer you support towards the financial costs of moving. This includes a contribution towards your deposit and first months’ rent, plus visits to your new city to look for accommodation.