Case studies

Refuge

Building digital mobilisation from scratch to transform an organisation’s future

Dignity in Dying

Designing a new digital tool to drive offline campaigning action

Freedom From Torture

Rapidly recruiting and mobilising supporters to stop the Rwanda deportations

Care4Calais

Creating an urgent email fundraising appeal to help refugees through a grim winter

Stonewall

Trialling a movement-building approach to recruit supporters who share Stonewall’s mission and values

Good Law Project

Using topical hooks to inspire support for Good Law Project in one of our best performing pilots ever

ONE Campaign

9 Countries Quiz: Turning a quiz into 450,000 campaigners

British Red Cross

Using new tools and tactics to help the British Red Cross reach 150,000 potential new supporters

Greenpeace

Using email to drive regular giving with Greenpeace

Crisis

Mobilising almost 40,000 new supporters for the urgent, timely Home for All Campaign

Greenpeace

Helping deliver a digital programme with online fundraising a major income stream

SumOfUs

Facebook Ads Acquisition Pilot: A data-driven approach to recruiting new supporters at low cost

Greenpeace

Endangered Orangutans Handraiser: Using an urgent, emotive issue to inspire support

PROCESSIONS

Building Turnout for the UK’s Biggest Ever Public Artwork

SumOfUs

Birthday Weather Tool: Making climate change personal - and inspiring action

Which?

Faulty Goods Complaint Tool: Developing tech that could be reused again and again

Changing Markets

Exposing Nestle’s Marketing Tactics: How one quick quiz inspired 32,000 activists

WaterAid

"How Much Shorter?": Inspiring action on sanitation with a personalised journey

SumOfUs

Embedding a testing and optimisation approach to digital fundraising

HOPE not hate

Building a Website to Fight Hate

"The project has really helped push us in terms of our testing and optimisation, and to understand our digital channels better. And the team are all really talented, knowledgeable and approachable."

Tegan Rogers - Communications Manager - World Animal Protection