Survey: More Americans Prefer 'Experience' Gifts Over Presents
MINNEAPOLIS (WCCO) -- Still looking for the perfect gift for someone on your list? Consider this: More Americans value experiences over the perfectly-wrapped present.
A recent survey by market research firm Mintel found that about 50 percent of consumers preferred an experience gift over a tangible item.
That could be a night out, tickets to a concert or a trip.
That's a big increase from last year, when about 17 percent held the same sentiment.