Content Design, Second edition - Paperback and eBook
Sarah Winters (internationally renowned leader and founder of Content Design London) and content designer Rachel Edwards explain how to use content design techniques to make your content better for your users, and your organisation.
They explain:
- what content design is,
- why content design is different from other types of writing,
- how to use data and evidence to create good content,
- who to involve in content creation.
Using real-world and imagined examples, this practical guide supports you through the content design process one step at a time. This second edition includes updated case studies and a new chapter on journey mapping.
What’s in the book
- Chapter 1: Why content design matters
- Chapter 2: The science of reading
- Chapter 3: Content discovery and research
- Chapter 4: User stories and job stories
- Chapter 5: Journey mapping
- Chapter 6: Bringing your organisation with you
- Chapter 7: Designing content
- Chapter 8: Writing content
- Chapter 9: Pair writing
- Chapter 10: Crits
- Chapter 11: Finished pages
After you place your order
To reduce our environmental impact, we now print all of our books on demand. This means there is less waste, as we only print what's needed. It also means we can print books closer to where they are being posted, cutting down on transport miles.
Because we only print books when you order them, it can take up to 7 days before they are ready to send. This includes the time it takes to print the book, wait for the ink to dry, cut the paper and bind the book. Depending on where you are in the world print production times may vary.
