Liang Lu

Contact Information

HH401 272 High HolbornLondon WC1V 7EY
liang.lu@fashion.arts.ac.uk 

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Current Positions 

Senior Lecturer (Associate Professor) in Economics, Fashion Business School, London College of Fashion, University of the Arts London, UK

Affiliated Researcher, Centre for Competition Policy, University of East Anglia, UK

Research interests 

Fields: Industrial Organization, Competition and Consumer Policy,  Behavioural and Experimental Economics

Education

PhD in Economics, University of East Anglia, UK

MSc in Economics, University of Warwick, UK

BSc(Hons) in Business Economics, University of East Anglia, UK

Research

Publications

1. Lu, L. (2017) A Comparison of the Wholesale Model and the Agency Model in Differentiated Markets, Review of Industrial Organization, 51(2), 151- 172. (lead article) (PDF)

* Based on an earlier version of this article, a shorter piece titled "Which form of vertical relations makes you better off - Wholesale or Agency" is published in CCP Research Bulletin, 29, 7-9. (PDF)

2. Lu, L., Deller, D. & Hviid, M. (2019) Price and Behavioural Signals to Encourage Household Water Conservation: Implications for the UK, Water Resources Management, 33(2), 475-491. (PDF)

* Based on the working paper version (PDF) of this article, a shorter piece titled "Price and behavioural signals to encourage household water conservation" is published in CCP Research Bulletin, 35, 2-4. (lead article) (PDF)

3. Lu, L. (2019) Information-based Interventions for Household Water Efficiency in England and Wales: Evidence, Barriers and Learning Opportunities, International Journal of Water Resources Development, 36(6), 926-939. (PDF

Working papers  

1. Proliferation and Entry Deterrence in Vertically Differentiated Markets (PDF)

2. Endogenous Fines and Detection Probabilities for Cartel Deterrence: Experimental Evidence (with Crede, C.J.)  (PDF) R&R at Journal of Economic Behavior & Organization

3. Balancing Environmental Incentives and Fairness in Household Electricity Distribution Tariffs (with Waddams Price, C.) (PDF)

Reports

1. Price and Behavioural Signals to Encourage Water Conservation (with Deller, D. & Hviid, M.) (PDF)

2. Designing Distribution Network Tariffs that are Fair for Different Consumer Groups (with Waddams Price, C.) (PDF

Responses to consultations

1. Response to Thames Water Consultation on Water Resources Management Plan 2019 (with Deller, D. & Hviid, M.) (PDF)

2. Response to Ofgem Consultation on Targeted Charging Review: Minded to Decision and Draft Impact Assessment (with Waddams, C) (PDF)

3. Response to Ofwat Consultation on Driving Transformational Innovation in the Sector (with Bowen, F., Brock, M. & Craske, J.) (PDF)

4. Response to Defra Consultation on Measures to Reduce Personal Water Use (with Brock, M., Deller, D. & Hviid, M.) (PDF)

Work in progress (titles are tentative)

1. Endogenous Resale Price Maintenance (with Fletcher, A.)  preliminary draft available upon request 

2. Raising Rivals' Costs: A Survey (with Chowdhury, S.M.)