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PokerStars puts on its game face and bids newbies to sign up for some online gambling action in fresh work themed, “You’re already a great poker player.”
Hey, why not cash in that 401(k) and really take charge of your financial future, right?
“To recruit new players and poker beginners, we had to convince non-expert players that PokerStars was the best place for them to play, a place where they could actually win,” says Romain Roux, co-founder and strategy chief of Paris agency Romance, which developed the campaign.
To that end, the team chose to focus on the stoic, presumably inscrutable “poker face” many of us cultivate to mask our true feelings in various social situations—say, when a huge dinner check arrives, or a date hogs the pizza.
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