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Ever since Amazon launched its Prime Day sales in 2015, scores of other retailers have hopped on the bandwagon, offering their own alternatives to Prime Day. Sure, there may be two million deals across Amazon on October 10 and 11 for Prime Big Deal Days, but some of the sweetest deals are being offered directly on other brands’ sites—and many last longer, too.
Below, we've rounded up 66 Prime Day competitor sales that you won't want to miss this week (and beyond), whether you're shopping for new luggage, tech accessories, outdoor gear, skincare products, comfortable shoes, or clothing staples. Scroll through all of the best deals or jump right to the section you’re shopping for.
- Clothing and shoes
- Luggage and bags
- Beauty, skincare, and wellness
- Outdoor gear
- Tech essentials
- Home and kitchen
All products featured in this story are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. This article has been updated with new information since its original publish date. Additional reporting by Rachel Chang.
Clothing and shoes
Aerie: If you’re looking for fall staples, head to Aerie for up to 30 percent off tops and bottoms, including the Unreal sweater and faux leather leggings.
Allbirds: Comfortable footwear brand Allbirds is offering up to 40 percent off select styles.
Andie Swim: While this isn’t an official competitor sale, shoppers can find one-piece swimsuits, tops, and bottoms that are up to 40 percent off in Andie's sale section.
Aritzia: No official fall sale is happening, but if you check out the sale section you'll find fall staples like jackets, sweaters, and hoodies up to 70 percent off.
Athleta: During the Secret Warehouse sale, all joggers, sweatshirts, and tennis polos are marked down 40 percent.
Dansko: In need of comfortable shoes? If you spend $85 or more online, you'll get free expedited shipping.
DSW: Save up to 40 percent off brands like Adidas and Vince Camuto when you use code FALL40 at checkout.
Everlane: For travel-friendly clothing staples, checkout Everlane's sale section where some items are up to 70 percent off.
Kohl's: Through October 11, save on clothing, shoes, accessories, beauty products, and home goods during Kohl’s Three-Day Deal Dash.
Macy's: Macy's Fab Fall Sale is a mix of daily deals and special sales up to 65 percent off, plus an extra 25 percent off select sale items.
Lulus: Take 20 percent off of long dresses, shoes, accessories, and lingerie.
Madewell: Through October 31, take $20 off men's apparel when you spend $80 or more.
Neiman Marcus: For a limited time, earn triple reward points, and take up to $200 off your purchase with code NMCIRCLE.
Nike: Nike is offering up to 60 percent off select athletic shoes, leggings, sport bras, and more when you use code ULTIMATE at checkout.
Nordstrom: Colder days are ahead, and Nordstrom is offering up to 25 percent of women’s jackets. Also on sale: clothing basics, Teva sandals, and bags from Dange Dover.
Old Navy: During Old Navy's Fall Feels sale, you can stock up on all the cozy threads you'll be needing this winter. Jeans and sweaters start at $25; other pieces start as low as $10.
Saks Fifth Avenue: Take a look through the sale section at Saks—you'll find plenty of designer threads at discounted prices.
Summersalt: As we get ready for colder days spent inside (and prep for holiday gifting), Summersalt is offering up to 30 percent off when you spend $300 or more on loungewear.
True Classic: Now through October 12, True Classic will be offering up to 50 percent off its popular shirt bundles.
Luggage and bags
Calpak: Ahead of this year's anniversary sale, Calpak is offering an exclusive deal to our readers. Take 15 percent off sitewide from October 10 through October 11 with the code CONDE15.
Coach: Up to 50 percent off all sale items sounds like a dream, but we’re here to tell you it's happening. Run, don't walk.
Michael Kors: During the Long Weekend sale event, enjoy up to 20 percent off all sale items with the code EXTRA20 until 5:29 a.m. EST on October 12.
Monos: Snap up some new Monos luggage— the brand is offering 15 percent off sitewide; the code 15OFF is automatically applied at checkout.
Samsonite: During this year's Fall Getaway event, Samsonite is offering 25 percent off of select luggage, Dopp kits, laptop bags, and more. Travelers can get an additional 10 percent off when they use code PRM10 at checkout.
Beauty, skincare, and wellness
Eau Thermale Avène: The French skincare brand is having a sale where travelers can get 25 percent off sitewide when using code FRIENDS25. Take a look at the popular Thermal Spring Water that is directly sourced from Avène.
Bath and Body Works: If you buy three body care products from Bath and Body Works, you'll get three product for free. Yes, they do have seasonal scents on sale.
Benefit Cosmetics: During this season's Friends and Family sale, travelers can take 30 percent off their purchases and get free shipping when they use code FRIENDS30 at checkout.
Dermstore: Dermstore is offering 25 percent off of Sunday Riley products when code SUNDAY25 is used at checkout.
Lovehoney: Enjoy up to 50 percent one full priced Lovehoney brand items when you use the code PRIME. Shoppers will also find toys and lingerie up to 50 percent, and clearance items up to 70 percent off.
Mac Cosmetics: Online and in store, you can enjoy up to 30 percent off some of Mac's bestsellers including the Studio Fix Powder Plus and the Studio Radiance Serum Powered Foundation.
Makeup Forever: Makeup Forever members can enjoy 30 percent off sitewide. Don't worry, if you aren't a member you can still enjoy solid savings with a 20 percent discount.
Oui The People: We've raved about this sensitive skin razor—now's a good time to upgrade your own shaving routine with Oui The People's best-selling shaving set, currently 10 percent off.
Rene Furterer: During this year's Friends and Family sale, you can get 25 percent off site wide with the code ENJOY25.
SkinStore: If you're looking to upgrade your winter skincare routine, look no further. During this season's Friends and Family sale, beauty lovers will save up to 25 percent off brands such as Elemis, Estée Lauder, and Peter Thomas Roth.
Tula: Tula is kickstarting the holiday season early with up to 45 percent off its new holiday skincare kits.
Ulta: Now through October 14, you'll save 10 percent off if you pick up your online purchase in store. Plus, the Gorgeous Hair Event is currently going on: Hair brands such as Redken, Melanin Haircare, and Ouidad are discounted through October 21.
Outdoor gear
Backcountry: Members score 20 percent of a full-price item with code FALL20. Non-members can save an extra 20 percent off select sale items.
Moosejaw: Moosejaw rewards members can earn up to 30 percent back in rewards on regular priced items now through October 21 (if you're not a member, you can enroll at checkout).
REI: Enjoy discounts on camping and hiking gear including sleeping bags, binoculars, portable speakers, and more.
Tech essentials
Anker: Save yourself a bit of stress when planning your next camping trip—shoppers can save up to 50 percent off power generators now.
Lenovo: During Lenovo’s Semi-Annual Sale, travelers will find laptops, tablets, and headphones up to 76 percent off.
Target: Take up to 25 percent off select tech items and headphones from brands like Beats, JBL, and Apple.
Walmart: Walmart has slashed prices on a ton of products this week with flash deals ending on October 13. Enjoy up to 65 percent off of TVs, phones, gaming consoles, and more.
Home and kitchen
Bed Bath and Beyond: Save up to 60 percent off of bedding, and 40 percent on bathroom essentials.
Best Buy: You can find plenty of top-tier home security discounts at Best Buy, including up to $40 off Ring doorbells, 50 percent of Blink security cameras, and 16 percent off the Google Nest.
Bookshop.org: In partnership with NowThis Media, Bookshop.org is offering 15 percent off books that have been banned from schools as a way to bring awareness to the legislation being passed that cracks down on reading lists.
Brooklinen: Brooklinen is offering 15 percent off its popular bedsheets when you use code SURPRISE15 at checkout.
Buffy: Save 40 percent off Buffy's best-selling products such as the Cloud Comforter and Breeze Sheet set during its extended Labor Day sale.
Casper: Ready to refresh your bedding? Now through October 25, Casper is offering 25 percent off mattresses and bundles. Some pillows, bedding, and robes are up to 50 percent off.
Castlery: To celebrate the brand's 10th anniversary, customers can enjoy up to $500 off sitewide when they spend a minimum of $4,500.
CB2: During the Fall Sale, markdowns are strong at CB2—up to 25 percent off everything from couches to glassware, and an additional 70 percent is applied on clearance items.
Chewy: This year the whole family can get into the holiday spirit, Chewy is offering 40 percent off costumes, treats, and toys for your four-legged friends.
Cozy Earth: Enjoy 25 percent off sitewide on Cozy Earth. We recommend you check out the super-soft sheets, bamboo joggers, and hotel-like towels. You also receive free shipping on orders of $50 or more.
Crane and Canopy: During the brand's Big Fall Sale event, enjoy up to 60 percent off of duvet covers, shams, and throw pillows.
Dyson: Now through October 14, save up to $200 on select Dyson products, from hair care tools to vacuums and air purifiers.
Food52: Food52's sale section is stacked—save up to 70 percent on kitchen essentials of every kind, from dish towels to pots, pans, plates, and oven mitts.
Hai: Looking to upgrade your shower experience? Save 30 percent on Hai’s Infusions Smart Showerhead and the original Smart Showerhead.
Hay: During the Dining Sale, take 20 percent off all chairs, tables, and glassware.
Lulu and Georgia: Enjoy up to 70 percent off sale merchandise.
Parachute: Parachute may not be having an official competitor sale, but its sale section is filled with great deals on sheets, pajamas, robes, and loungewear. We're eyeing this Tencel sleep robe.
Sur La Table: Sur La Table's warehouse sale means up to 60 percent off kitchen equipment, diffusers, candles, and more.
Umamicart: Through October 13, get 25 percent off pantry staple like oyster sauce, rice vinegar, and curry paste when you use code BIGMEAL.
Urban Outfitters: Take up to 50 percent off all decor, furniture, and bedding at Urban Outfitters right now.
Wayfair: During this year's Surplus sale, travelers can get up to 50 percent off of bedding, area rugs, furniture, and so much more.
West Elm: Take up to 30 percent off chic Halloween decorations and fall home decor.
Williams-Sonoma: Start your morning right by treating yourself to 20 percent off Breville Barista espresso machines.
Find more Traveler-recommended Prime Day deals: