Pricing for your Small Business

Who is this webinar suitable for?

Getting pricing right is a vital consideration for practically every type of venture – whether you are pre-start, early-stage or established as an owner-manager or employer.

Overview:

We'll look at the principles of pricing and:

• Differing approaches to pricing a service and/or a product

• Calculating costs, prices, breakeven, mark-up and margin

• The pros and cons of discounting

• How pricing astutely can improve profitability and enhance brand loyalty

Agenda:

• The ‘Third’s Rule’

• Increasing sales revenues

• Pricing models

• Service-based: setting an hourly rate

• Product-based: breakeven per unit

• Mark-up vs Margin

• Price vs Value