The importance of strategic communication was highlighted during the pandemic. Effective communicators use storytelling techniques to engage their audience and where necessary, change behaviour. This course will introduce delegates to the four forms of communication, storytelling and bridging techniques, and how to create a memorable narrative. It is an interactive course with a mixture of learnings and practice.
Effective communication is a powerful tool, ensuring smooth and productive dealings with colleagues, staff, patients and clients. Developing a narrative for you and your organisation is a fundamental part of any communication planning. Using storytelling techniques helps make any interaction more memorable; the audience hears what is said and is more likely to follow actions suggested.
Creating a narrative and listening to other’s stories can be team building and establish internal and external relationships. This interactive masterclass will share the pillars of communication, the techniques to be used in such meetings; how to create a narrative, and using group role play, enable participants to practise their learnings. It will reference the storytelling policy advocated by the local government association.
Anyone who realises the importance of effective strategic communication, both with internal colleagues and external associates, clients and stakeholders should attend.
Key Learning Objectives
Understanding of how to communicate effectively
How to create a compelling narrative
The importance of preparation before any interactions
Why you should define the (limited number of ) key messages you wish to convey
The importance of subliminal repetition
The Elevator Pitch - ensuring you understand the importance of brevity and summaries
Facilitator
Nicola Hill is an expert in communication skills having been a broadcast journalist for television and radio, and who now runs her own international communications consultancy. She has much experience teaching communication and storytelling skills to key medical and healthcare professionals, top executives, important opinion leaders including those attending the Geneva Centre for Security Policy, and celebrities. She has been part of the NHS Nye Bevan leadership program since it’s inception. Nicola has worked for national newspapers, the BBC; she was the health correspondent for Sky News where she also presented a regular health programme, and she covered 18 months of the Covid pandemic for TRT World. She regularly contributes to National newspapers and lifestyle magazines, and knows the importance of creating a story narrative to convey key facts and messages. Nicola is an accomplished chairperson and facilitator of major congresses, chairing conferences for organisations such as the NHS, Royal Pharmaceutical Society and for international pharmaceutical companies and charities. She is an executive member of the Medical Journalist’s Association.
