Bridgestone EMEA

Plug in and drive change 💪   This is the tagline of our 2024 Sustainable Business campaign.   Launching this week, our annual campaign is all about encouraging our teammates from across EMEA to become ambassadors for positive change within Bridgestone and beyond.   Over the next four weeks, we’ll be exploring how we as individuals, teams and as a business can make a difference through sustainable mobility and sustainable operations, and how making these changes for the better brings new value to Bridgestone.   #PlugInAndDriveChange #SustainableBusiness

We are just 100 days from the start of the Paris 2024 Paralympic Games!   Bridgestone is proud to be a Worldwide Paralympic Partner, helping promote the journeys of the world's greatest athletes and showcase the power of the human spirit. Let’s go!   #Paris2024 #ParalympicGames #Paralympics

Automobili Lamborghini S.p.A. is celebrating its iconic Huracán super sports car with the launch of 10 limited edition Huracán STJ units. With a design based on the Huracán STO, the STJ represents the pinnacle of performance achieved in the Huracán family’s history, thanks to the introduction of an exclusive package designed to further enhance the racing spirit of the Huracán STO. This is supported by custom-engineered Bridgestone Potenza Race tyres made with a specific high grip compound which have been specifically developed to maximise the driving dynamics of this supercar. Find out more https://lnkd.in/ef6s3gT8

Burgos, Spain, has been a Bridgestone home since 1967. This year, we've celebrated two landmark investments that will take our presence in the region into a new era. Our €207 million funding – one of Bridgestone's largest in Europe to date – will elevate tyre manufacturing in Burgos to new levels of excellence and sustainability. By modernising our processes and technologies, it’s estimated that the investment will save approximately 2,000 tonnes of CO2 by 2030. We've also introduced Tizona, our new smart logistics facility for tyre storage in Burgos. Spanning over 44,500 square meters – and capable of storing more than 800,000 tyres – Tizona is now one of Bridgestone’s most significant logistics centres in Europe. Through our work at Burgos, and much more across EMEA, we're furthering our commitment to innovation, quality and a positive environmental impact.

We recently attended the latest careers event from Top Women Tech and Careers International. The event in Brussels provided a crucial platform for women working in IT and engineering across Europe to connect with companies that are advocating for greater gender diversity in technical roles And it also provided an opportunity for us to showcase life at Bridgestone to our future female tech leaders and innovators! As a company, we're committed to empowering all people to reach their potential. A major part of that is working to reduce the STEM gender gap. #WomenInTech #TopWomenTech #GenderDiversity

Building a more sustainable future requires challenging the status quo of not only businesses but industries. Bridgestone's drive to diversify the source of natural rubber led to the discovery of guayule, an evergreen shrub with huge potential to make a positive impact on our industry. For many years, Bridgestone teams across the world have been working to expand the use of guayule in tyre making. Here's what makes guayule so unique – and how it's helping Bridgestone advance its focus on sustainable motorsports. #Guayule

Bridgestone Fleetcare is designed to meet the diverse needs of all types of fleets regardless of their specific industry, vehicle composition or size Our customisable suite of solutions connects product, data, technology and service to simplify vehicle management, creating enhanced business results while also contributing to a more sustainable future of mobility. If you want to learn more about the solutions available in our programme click here: https://lnkd.in/dwYNNC72 #Fleetcare #Fleetmanagement #Tyresolutions #Tyres #Smartmaintenance #FutureofMobility

Today we're launching the Bridgestone Duravis Van Winter ENLITEN, our new premium winter van tyre delivering outstanding longevity, efficiency and safety in all winter conditions. Our latest tyre offers van users and light truck fleets maximum safety with its best-in-class snow and ice performances, according to independent TÜV SÜD. Developed with Bridgestone’s ENLITEN Technology, the EV-ready van tyre provides best-in-class mileage and a 13% rolling resistance reduction to minimise downtime and ownership costs. Find out more: https://lnkd.in/eWMAy8QQ

Bridgestone has once again been named to the prominent Supplier Engagement Leader list by global environmental non-profit CDP – the sixth time Bridgestone has been included with the top ‘A’ rating. The Supplier Engagement Rating analyses companies based on climate change prevention and CO2 emission reduction activities across the supply chain. Our continued inclusion in the CDP Supplier Engagement Leader is strong recognition of Bridgestone's sustainable initiatives to create long-term environmental, social and economic benefits where we operate. After we recently announced Bridgestone's inclusion in the FTSE4Good Index Series for the sixth consecutive year, this latest news is again testament to the progress made on our sustainability journey and the importance of our corporate commitment, the Bridgestone E8 Commitment. Read more here: https://lnkd.in/eDTnv59x #CDP2023

Webfleet's OEM.connect programme makes it far easier for businesses to leverage telematics data – reducing costs, encouraging safer, more sustainable driving and maximising fleet performance. And those same benefits can now be enjoyed by electric fleets, with Webfleet recently extended OEM.connect to support electric vehicles. Businesses with EVs can now also access additional data insights on charging time, driving range, current battery status, energy consumption and more – empowering Webfleet users to get more out of their electric or mixed fleets. As a first step, Webfleet is growing its long-term partnership with Mercedes-Benz Connectivity Services GmbH, which means that businesses with electric Mercedes-Benz cars or vans in the European countries where Webfleet is present are the first to benefit from this expansion.