Spurwing Communications

Strategic media engagement is a powerful lever to propel your company to the forefront of industry discussions, while enhancing influence over public perceptions and policy direction.    We recently secured a feature story on AgTechNavigator for our client, WBCSD – World Business Council for Sustainable Development (WBCSD) Executive Director, Asia Pacific Region, Joe Phelan who announced their latest member, Golden Agri-Resources (GAR).    We supported Joe to showcase how WBCSD's collaboration with GAR will help to facilitate a more robust transition toward a more sustainable and resilient future. Joe also took the opportunity to share more about how this latest partnership will help drive more conversation around the palm oil industry, and how it supports the broader interests of WBCSD’s diverse member base in fostering sector transformation through the Asia Pacific region.    Read the full article here: https://lnkd.in/gGu7M3Zu     We believe great communications has the power to create a more sustainable future. Get in touch with us at hello@spurwingcomms.com to learn how we can support you with sustainability communications. 

In our continuous quest to steer meaningful conversations around healthcare advancements, this month we want to shine a spotlight on our recent efforts to communicate the significant strides being made in diabetes care through technology and the pivotal role of Continuous Glucose Monitors (CGMs) in helping both type 1 and type 2 diabetes patients.     By securing a feature article in Lianhe Zaobao the journalist explains how CGMs offer a less invasive, more consistent method for monitoring blood sugar levels, compared to traditional finger-prick tests. As highlighted by a diabetes specialist, the real-time data provided by CGMs can be a game-changer for patients, enabling better lifestyle and treatment decisions that prevent severe complications.    We are proud to have facilitated this important discussion to educate and empower diabetes patients. Read the full article here: https://lnkd.in/dzTGtjG4   As healthcare specialists, Spurwing has the expertise and understanding you need to communicate the value of your innovations to those who matter. Get in touch with us to learn more about how we can work with you as a trusted partner this year: hello@spurwingcomms.com   

At a time when a lack of resources or misleading information can slow the fight against climate change, our commitment to helping businesses cut through the noise and drive genuine progress in the sector remains steadfast. During the recent jam-packed Ecosperity Week, we secured a primetime interview on CNA, a leading regional television channel, for our client, WBCSD – World Business Council for Sustainable Development’s (WBCSD) President and CEO Peter Bakker.    Peter took the opportunity to provide greater clarity on the importance of mitigating climate and nature risks. We supported Peter in demonstrating how WBCSD is at the forefront of supporting companies to act on their nature-related risks, while holding them accountable through their initiatives like the Taskforce on Nature-related Financial Disclosures. He also emphasised the importance of having comparable data, setting science-based targets and determining sector-specific guidance, to enhance our efforts in addressing climate change.    Watch the full interview here: https://lnkd.in/eDaBmcZM     Get in touch with us at hello@spurwingcomms.com to find out how we can support your business objectives while navigating the complexities of sustainability communications. 

As experts in healthcare communications, we keep our finger on the pulse of industry developments and trends in our global health systems to ensure we’re equipped with the latest insights to continue delivering relevant and impactful campaigns for our clients.   We recently collaborated with our partners in the GHMC - Global Health Marketing & Communications network to capture their insights on upcoming developments in the world’s healthcare landscape. As the exclusive partner of GHMC in Southeast Asia, Spurwing is best positioned to provide a nuanced analysis of the healthcare landscape in the region. In the first of this 4-part series on healthcare communications trends across the globe, our Founder and CEO, Emma Thompson, shares her insights on the role of artificial intelligence in driving innovation in the healthcare landscape.   Stay tuned for our upcoming posts from our partners in other corners of the world.   Get in touch with us at hello@spurwingcomms.com to learn more about how you can leverage our deep sector expertise to deliver impactful communication campaigns.

Despite facing numerous roadblocks in 2023 which hindered progress in delivering innovative medicines to patients, the biotech industry still saw a rise in cross-border licensing deals between the East and West. With 25% of licensing deals currently originating from Asia, this reflects a strong potential for Asian biotech companies to account for an even larger share of global deals. Spurwing recently attended the 3rd East-West Biopharma Summit, jointly organised by BioCentury Inc. and The BayHelix Group, as a Supporting Organisation. The summit shed light on how this rise in cross-border innovations will bring about greater change for biotech companies across the region. As companies work on strengthening their innovation ecosystems, what role would communicators play in helping companies navigate this change? Read our full takeaways from the summit to learn how effective communications strategies can help biotech companies stay on top of these changes: https://lnkd.in/gtX_J6mz Reach out to us at hello@spurwingcomms.com to find out how we can help you connect your business with the people who matter.

A few weeks ago, Spurwing attended WOMAG’s event on ‘Growth & Empowerment: Women Shaping Agribusiness’ to mark International Women’s Day. Discussion on this topic was intense, sparking strong feelings and engagement among the panellists and audience. The discussion addressed numerous topics, but conversation flowed right from the offset around one big question: how do we overcome barriers to entry for women in agriculture? We've recapped our takeaways and insights for those in our network who weren't able to make this event in person. Read them in full here: https://lnkd.in/g6P7Nat5 We believe great communications has the power to create a more inclusive future in the agriculture industry. Get in touch with us at hello@spurwingcomms.com to learn how we can support you with agriculture communications.

We maintain a global outlook on key healthcare issues, through our own curiosity about the evolving landscape, but also through the GHMC - Global Health Marketing & Communications network – a powerhouse of global healthcare agencies that share insights and case studies to maintain the highest level of client servicing through relevant and globally informed offerings. When planning clinical trials, it may be tempting to leave everything up to the Contract Research Organization (CRO), but in today’s extremely competitive recruitment landscape, sponsors must think outside of the traditional parameters to prevent delays and hiccups in their studies. Altair Silva is Senior Vice President of Clinical Trial Patient Recruitment at Spectrum Science - a GHMC Company, our US partner agency. We spoke with Altair to understand the strategies that healthcare companies can use to enhance recruitment while steering clear of common pitfalls, and to learn about the benefits of bringing Clinical Trial Recruitment specialists on board early in the study. These specialists complement the CRO's operational strengths with sharp communication and marketing strategies, which Altair argues is crucial for engaging patients effectively. Read the full interview here: https://lnkd.in/efhB4CK9 Learn about how we use the GHMC network to deliver globally relevant campaigns for our clients by reaching out to us at hello@spurwingcomms.com

Effective profiling of senior leadership is key to enhancing brand visibility and building trust in front of the stakeholders that matter. Tapping into our extensive network of agribusiness journalists, we secured a two-page feature story in Food & Beverage Asia for our client WBCSD – World Business Council for Sustainable Development's (WBCSD) Vice President, Diane Holdorf. Leveraging our expertise in strategic communications for the sector, we supported Diane to showcase how WBCSD is at the forefront of organisations tackling Scope 3 emissions. She highlighted WBCSD’s initiatives in supporting farmers with nature-positive tools and guidance to achieve sustainable food transformation, as well as its pursuit for greater transparency through its collaborations with various partner organisations. Learn more about the far-reaching impacts of Scope 3 emissions on the various stakeholders across our global food value chains and the steps that businesses can take to address the problem on pages 10-11 of the February-March issue of Food & Beverage Asia: https://lnkd.in/gSYhjpg5

2023 was a challenging year for agriculture, with stringent government policies and the adverse effects of climate change implicating numerous stakeholders across the global supply chain. This year, existing challenges like an ageing farming population and the lack of representation of the Asian farmer’s voice in regulatory preparedness and compliance, could complicate ongoing efforts of transitioning to greener farming or even impede sustainable business growth. Our Managing Director, Emma Jenkins-Lee, recently moderated a fireside chat hosted by WOMAG (Women in Agribusiness Asia), “From the Farm to the Boardroom: Leadership in a changing world”. She spoke to Cindy Lim, Head Sustainable & Responsible Business, APAC at Syngenta and Cherie Tan, Head, Public Affairs, Science and Sustainability at Bayer, on the role of communicators in piecing all of this together to help agribusinesses articulate their purpose. To learn more about how effective communications strategies can help agriculture businesses communicate their stories amidst the challenges and scrutiny in the year ahead, read our full takeaways from the panel here: https://lnkd.in/ghSk5Rqt Get in touch with us at hello@spurwingcomms.com to find out how we can support your business objectives while navigating the complexities of agriculture communications. #sustainability #agriculture