Jay Safdar

“Jay is a person who has become for me an ideal for a Manager in a very short period. This is because he is very clever, dedicated and experienced professional with strong interpersonal skills. He was managing successfully multiple projects and he was responding to different challenges very thoughtfully. Jay is empathic, kind and cares a lot for his team members. Everyone has a chance to grow and be recognized in his team. He will motivate and encourage you, he is always there to listen, understand and help if needed. I need to say I was really lucky to have met Jay and had him as a Line Manager. Jay will be a valuable asset to any company and his colleagues/ reports will enjoy working with him.  ”

“Jawad is a powerhouse commercial marketer, driven to do his best and doesn’t let the team compromise when we can do better. A pleasure to have worked with someone who challenges the status quo and brings so many new ideas to the table! ”

“I had the pleasure of working very closely with Jawad over the period of a year during many campaigns with EE Home Broadband. I truly believe that Jawad's position at EE contributed hugely to large Year on Year growth within the affiliate channel for the brand. He is creative, a risk taker and very analytical. He built extremely strong relationships with the team at Awin and with partners externally, this was instrumental for securing high performing placements and a creating a platform to discuss strategy and growth plans for the future. Jawad would be an absolute asset to any company.”

“I had the pleasure of working with Jawad on a number of marketing initiatives at EE. He is an impressive marketeer that has the essential characteristics needed to go far; he's analytical, creative, commercial and highly entrepreneurial. During my time working with him I was very impressed by his ability to quickly spot and respond to opportunities, and galvanise the business behind trying something new. He showed a real passion and commitment for his projects, which made working with him fun and exciting. I have no doubt that Jawad will go far in his career, and continue to be the rising star that he is! ”

“I began working with Jawad in his role at EE in 2016. Over the year and a half I worked with Jawad he played a crucial role in growing the presence of EE Home Broadband within the affiliate channel. EE's position within Broadband was not as strong as in mobiles so Jawad needed to be willing to take calculated risks to achieve some punchy growth targets. Together with Awin, we were able to build strong business cases for exclusives and exposure packages with key affiliates in the space. In his time on the account, EE built strong relationships with top partners and were often first to try out new placements. As a result EE was able to achieve unprecedented year on year growth. The willingness to experiment and take calculated risks is something a lot of clients claim to want to do but not many actually go ahead with. With Jawad, he was a real champion of the affiliate channel and was willing to look at other business objectives beyond pure acquisition. A notable example is an influencer campaign that was part of a coordinated strategy with more traditional channels to improve brand perception and awareness of EE as a broadband provider. Jawad is a real delight to work with and was always willing to reward and praise good work, but push us when needed. His understanding of the affiliate channel and ability to develop complex strategy would be a real asset for any company.”

“It was an absolute pleasure working with Jawad at Barclaycard, he has a unique mix of creativity, commerciality and charisma that makes him stand out from the crowd. A highly motivated and intelligent individual, combined with a strong work ethic makes him an asset to any team. ”