Our mission is to support a transition away from a chemical based monocultural agriculture that is degenerative to soil and local ecosystems, towards a regenerative agriculture as it relates to the management of vineyards, and for greater biodiversity in viticulture to become the new conventional.
Bring together practitioners, researchers and leaders in regenerative agriculture and viticulture, working with experts in the fields of science, farming and communications.
Scientifically prove and practically demonstrate or document the environmental, qualitative and economic benefits of biodiversity in viticulture.
Inform and educate the educators at key wine institutions.
Raise awareness of the ideas, importance and benefits of biodiversity in viticulture via seminars, workshops, social media events and talks.
Create a support structure for people wanting to learn more about the ideas and benefits of regenerative viticulture including templates and guides for wine producers.
Wine is by its nature a very social product, providing a unique opportunity to invite conversations about provenance, terroir and farming. Once people understand the positive impact wine farmers can have on climate and biodiversity they might start exploring a move away from ‘conventional’ farming and adopting a more holistic and regenerative approach to vineyard management.