Objectif :
At the end of the training, participants will be able to :
1. Understand the key concepts of Copywriting
2. Identify and apply different techniques of Copywriting
3. Manage Copywriting for different audiences and platforms
Contenu :
• Introduction:
Definition.
When copywriting is needed/used.
Content types/platforms.
What you need to know: ask
the right questions.
The agency test.
• Copywriting techniques/methods
(+free writing exercises):
- Tools: Style guide; visiting and revisiting; do’s and don’ts; readability; cultural relevance; concise and impactful; avoid canned expressions; the language is a tool and not your end objective.
- SEO technique/ Formulating strong CTAs/ Tone and Style/ Go from English source to
original Arabic/ How to present/sell your writing.
• Practical:
- Website/ Audiovisual: Online videos,
TV spot, Radio Spot/ Online ads/ Social campaign/ Bumpers/
- Packaging/ Billboards/ Print ads/ Brochures/ Flyers/ Welcome screen of a product/
- App listing/ Product marketing landing page/ Slogan for a product or brand/
- Press releases/ Speeches/ Presentation/Product pitch.
Langue(s) d'enseignement :
Arabe
Récurrence :
Forme :
À distance
Lieu :
Campus des sciences humaines
Nombre d'heures :
9.00 heures
Droit d'inscription :
0 payables à la banque Audi ou au secrétariat de l'institution
Personne à contacter :