GPHW2024: Keeping it Reel: Disseminating Public Health Information in the Current Social Media Era

Theme: Rethinking Public Health Paradigms

Date and Time: 8th April 2024 | 14:00 – 15:00 (GMT)

Event Description: Over the past two decades, social media platforms have significantly changed how people consume information. In the past, a small number of professional bodies, organizations, and charities used to provide health advice through specified channels. However, this model no longer aligns with the methods and formats in which the general public, particularly the younger generation (Millennials to Gen Alpha), now interacts with and receives news. This communication gap has resulted in the spread of misguided, incorrect, and harmful health information, as evidenced during the global COVID-19 infodemic. Such misinformation has the potential to have real-world consequences for the public.

“Keeping it Reel: Disseminating Public Health Information in the Current Social Media Era” is an event organised by the Young World Federation of Public Health Associations (Young WPHA) for the 2024 Global Public Health Week. It aims to create a forum in which stakeholders can discuss the challenges and opportunities created by social media in the field of health communication. Young WFPHA wishes to explore the ever-changing landscape of social media, identify the skills public health professionals require to navigate this, and discuss how social media has affected the younger generation’s consumption and understanding of health information. This event would also like to offer solutions, collaboration opportunities, and grounds for hope in tackling this global challenge.

We will begin the event with an introduction to the topic and the speakers, who include social media influencers, public health communication experts, and representatives from social media platforms. This introduction will be followed by a panel discussion on the topic, concluding with a Q&A session. In the second part of the event, the Young WFPHA communication team will give a presentation on the launch of their new public health social media channel, which is aimed at addressing some of the issues discussed earlier.

Instagram Page

Event Type:Webinar format with Q&A chat

Event Format: online

Language(s): English

Organiser(s): Young WFPHA Working Group

How to Attend Virtually: Zoom Link (will be sent after registration)

Registration: Link